Google Analytics is the company’s most popular analytics product, and it’s increasingly used to track user behavior across multiple platforms, including social, financial, and marketing.
But Google Analytics has been subject to accusations that it tracks users without their consent, and a group of privacy activists has sued the company for failing to stop the practice.
This week, a group including the Electronic Frontier Foundation and the Center for Democracy and Technology launched a new campaign to demand the company stop tracking users, as well as its advertisers.
In a statement, the EFF said that Google is “not only the largest search engine on the planet, it’s also the largest social media platform on the internet.”
“Google’s continued data collection and marketing practices are undermining the trust that consumers place in its data and placing the personal information of millions of users at risk,” the statement reads.
“Companies like Google, Facebook, Twitter, and eBay have already broken privacy laws in their attempts to control users’ data.
Google must immediately stop this behavior.”
The campaign, which will go live on Thursday, is part of a broader push to push for transparency and accountability around data collection by Google.
Earlier this month, the company was sued for its use of “cookies” on users’ computers and devices.
While Google has acknowledged that the cookies can be used for tracking, it argues that the technology is necessary to make the company more relevant to its users.
The EFF is calling on Google to disclose the details of how many cookies it uses to track users, and how many it doesn’t.
The group wants to see Google stop the tracking by default, so that it can be turned off in the future.
“Google should also end the practice of tracking its users based on which search terms they’ve used.
The companies that are using these technologies must disclose exactly which services they use and how often they track their users.”
The group also wants to know if Google has plans to introduce a privacy option for its search engines that would give users more control over what their data is tracked.
“Companies like Facebook and Twitter must do the same,” Smith continued.
“It’s up to them to stop tracking their users based solely on which Google search terms users use.
Google should be transparent about its tracking practices.”